CONCEPT + NAMING + FULL BRANDING by HGAT
INTERIOR BY : ALBERTO CAIOLA http://www.albertocaiola.com/work/
Flask Group’s first rooftop bar, focused on craft beer and cocktails. Interior design (like the name) are inspired by Greek antiquity. Commanding, convivial and named after the Greek goddess of the night, Nyx is a rooftop bar in central Shanghai.
Maintaining a continuous dialogue with its contemporary context, Nyx echoes a distant past while projecting towards an abstract future, blending tropes of cultures and identities. The resulting installation sets a new phygital aesthetic, creating a surreal space-time experience in which visitors can momentarily lose themselves. A progressive take on the classical colonnade, it combines both the structure’s physical form, as well as social function. In cities spanning Europe and the Middle East, and in particular, Italy, the sheer scale of these grandiose complexes of arches and columns inspire intimacy, while their openness creates a comfortable space for groups to gather and convene.
